The digital transformation of businesses is rapidly changing the overall landscape. The companies are looking to automate routine tasks and use their workforce’s expertise to innovate and transform the way work is done. Seamless integration of various business processes is the need of the hour. Also, with a varied workforce distributed across geographies, improving people productivity is a critical challenge.
Businesses are moving towards developing business applications that can be managed through a single platform like Microsoft Dynamics 365 Business Central. It integrates the critical aspects of your business by providing better control, collaboration, and coordination among them.
The advantages of having a digital platform like the Microsoft Dynamics 365 Business Central are:
In the pre-digital era, the businesses had complex multiple legacy systems working in silos. With the advent of technology, these complex applications are combined under one roof and work in unison. These applications work together seamlessly to help manage business functions across Sales, Customer Service, Operations, Financials, Marketing, Project Service Automation, etc. A single coherent platform can efficiently manage all the business-wide services, applications, data, processes, teams, and people.
The IT teams could also leverage the platform to develop and deliver high-performance solutions that meet the specific business requirements.
We all know that “Data is the new oil”. A smooth data flow allows the relevant stakeholders to identify scenarios quickly, work on the bottlenecks, and provide actionable insights.
Let us understand this with a real-time scenario a sales professional may face almost daily. The Microsoft Dynamics 365 Business Central solution analyses the complex data about the prospects and provides predictive intelligence about the likelihood of a prospect purchasing by helping them spot buying signals.
Also, a sales professional constantly on the move can work from anywhere and at any time. They would also be able to access relevant data from the cloud-based applications and coordinate and collaborate with other teams if required. It can also help shorten the sales process by automating business process tasks.
It is an era of distributed workspace. The employees may be working in the same team but located across different geographies. They would require applications and tools to make working in teams, despite the distance, easy.
Microsoft Dynamics 365 Business Central brings together a suite of applications that makes collaboration easy and helps teams work more productively and effectively.
Any information required can be accessed quickly. Furthermore, sharing information with a team member is just a matter of a couple of clicks. Also, the applications have in-built security mechanisms like role-based data access to ensure complete data confidentiality at all times.
This ease of communication ensures continuous and hassle-free workflow across an organisation. Any important information is easily accessible and available instantaneously.
These new-age digital transformation platforms can automate routine tasks. It prevents employees from wasting their time performing these repetitive tasks. They can use their expertise instead to work on problems and come up with innovative solutions to real-world problems.
Furthermore, an integrated platform that unifies the financial, operational, manufacturing, marketing, etc., departments can provide better organisational capability and business transparency.
Also, it can help scale the applications as per the business requirements with great agility and flexibility. It can provide a competitive edge to the business as it will empower them to adapt to the changes quickly and more efficiently. They can innovate at a faster pace and stay ahead of their competitors. Also, with automation, the time to perform many processes can be reduced significantly, as mentioned above.
Imagine the business impact if it can reduce production costs or lower time to market and plug the supply-demand gap!
That’s the transformation businesses can achieve by implementing solutions like the Microsoft Dynamics 365 Business Central.
The solutions like the Microsoft Dynamics 365 Business Central, include an inbuilt ERP or a CRM providing a 360-degree view of the customer.
The applications can create, store and manage customer database, keep track of previous customer interactions and previous buying patterns, previous orders, feedback, etc.
These systems can also provide predictive analytics for a sales team to identify customers most likely to buy and prioritise their sales funnels. The marketing teams can customise messages across multiple touchpoints to ensure relevant information is available to the customers as and when needed. This consistent messaging is personalised as per the customer requirements across different channels.
The cloud-based system ensures that the customer data is available at all times. In the event of a customer query or a grievance, it can help the executive go through the records and help resolve the issue faster, providing a positive customer experience.
If you are looking to transform your business and improve employee productivity, you may connect with us at CocoonIT Services Pvt Ltd.
We are a trusted Microsoft Gold partner offering intuitive Business Technology Consulting, Automation implementation and provide on-going support as per your business requirement. We help businesses in their digital transformation journey by delivering Microsoft Business Automation tools, Power Apps, Microsoft Dynamics 365 Business Central, Microsoft Azure, Microsoft Power BI, and other technology solutions services and support.